My 35 & Digital Subchannels
A full-power broadcast station owned and operated by Tougaloo College, serving the Jackson, MS market with local and network programming.
About WLOO-TV
WLOO-TV is a full-power broadcast television station owned and operated by Tougaloo College, a historically Black college or university (HBCU). Through WLOO-TV My 35 and its digital subchannels, Tougaloo extends its mission of education, culture, and service into households across the Jackson, Mississippi market.
As a Tougaloo-owned media outlet, WLOO-TV supports community storytelling, amplifies diverse voices, and provides high-quality entertainment and information programming. The station offers local and syndicated content through its primary MyNetworkTV affiliation and a mix of classic television, movies, and specialty networks on its subchannels.
The College prepares students to be lifelong learners committed to leadership and service in a global society. Ownership of WLOO-TV My 35 expands Tougaloo’s footprint in media, education, and public engagement across the region.
Coverage & Market Reach
WLOO-TV serves the Jackson, Mississippi designated market area (DMA), providing free over-the-air television service along with carriage on cable and satellite platforms.
Only full-power broadcast stations can reach essentially all television households in their designated market area. In addition to over-the-air reception, WLOO-TV My Network 35 is carried on every major cable and satellite system serving the Jackson, MS television market—giving advertisers and content partners broad access to viewers throughout the region.
Digital Channel Lineup
WLOO-TV offers a robust lineup of primary and multicast channels, delivering a mix of local programming, classic television, entertainment, and movies across its digital spectrum.
WLOO-TV My Network 35 carries the MyNetworkTV schedule plus locally scheduled syndicated programming.
A destination for iconic drama, action, and classic TV heroes from across the decades.
Showcasing strong, driven characters in procedural dramas and character-based series.
A curated window into television history, featuring classic series, themed marathons, and nostalgia programming.
A dedicated channel for animated favorites—offering viewers a playful mix of cartoons and family-friendly content.
A movie-focused network featuring a wide range of classic films and fan-favorite titles.
Programming
Explore weekend public affairs, faith-based programming, educational/informational (E/I) blocks, syndicated favorites, and live sports watch events. Programming may vary by season and special events.
Sports Watch Schedule
Women’s Game: 1–3 PM • HBCU GO Studio Show: 3–3:30 PM • Men’s Game: 3:30–5:30 PM
Jan 3, Jan 10, Jan 17, Jan 24, Jan 31 • Feb 7, Feb 14, Feb 21, Feb 28 • Mar 7 (Selection TBA)
January 3, 2026 • 1PM ET
Women’s Game: 1–3 PM • HBCU GO Studio Show: 3–3:30 PM • Men’s Game: 3:30–5:30 PM
W&M Doubleheader
January 10, 2026 • 1PM ET
Women’s Game: 1–3 PM • HBCU GO Studio Show: 3–3:30 PM • Men’s Game: 3:30–5:30 PM
W&M Doubleheader
January 17, 2026 • 1PM ET
Women’s Game: 1–3 PM • HBCU GO Studio Show: 3–3:30 PM • Men’s Game: 3:30–5:30 PM
W&M Doubleheader
January 24, 2026 • 1PM ET
Women’s Game: 1–3 PM • HBCU GO Studio Show: 3–3:30 PM • Men’s Game: 3:30–5:30 PM
W&M Doubleheader
January 31, 2026 • 1PM ET
Women’s Game: 1–3 PM • HBCU GO Studio Show: 3–3:30 PM • Men’s Game: 3:30–5:30 PM
W&M Doubleheader
February 7, 2026 • 1PM ET
Women’s Game: 1–3 PM • HBCU GO Studio Show: 3–3:30 PM • Men’s Game: 3:30–5:30 PM
W&M Doubleheader
February 14, 2026 • 1PM ET
Women’s Game: 1–3 PM • HBCU GO Studio Show: 3–3:30 PM • Men’s Game: 3:30–5:30 PM
W&M Doubleheader
February 21, 2026 • 1PM ET
Women’s Game: 1–3 PM • HBCU GO Studio Show: 3–3:30 PM • Men’s Game: 3:30–5:30 PM
W&M Doubleheader
February 28, 2026 • 1PM ET
Women’s Game: 1–3 PM • HBCU GO Studio Show: 3–3:30 PM • Men’s Game: 3:30–5:30 PM
W&M Doubleheader
March 7, 2026 • 1PM ET
Women’s Game: 1–3 PM • HBCU GO Studio Show: 3–3:30 PM • Men’s Game: 3:30–5:30 PM
W&M Doubleheader • Tape Delay
Contact & Station Staff
For programming, technical questions, or advertising opportunities, connect with the WLOO-TV team below.
Visit or Call the Station
WLOO-TV operates from its broadcast facility in Jackson, Mississippi. For general station inquiries, technical questions, or programming-related matters, please use the contact information provided here.
For advertising and sales inquiries, a dedicated representative is available to help you reach viewers across the Jackson DMA via WLOO-TV My 35 and its digital subchannels.
Station Information
Jackson, MS 39204
Fax: 601.922.0268
Stacy Eaves
Stacy.Eaves@fox40tv.com
Partner with WLOO-TV My 35
From prime-time entertainment to specialized subchannel networks, WLOO-TV offers advertisers and community partners powerful access to households across the Jackson, MS market.