COURSE DESCRIPTIONS: MASS COMMUNICATIONS

 

COM 101: INTRODUCTION TO MASS COMMUNICATION. This course is a survey of the development and the operation of print and electronic media including an overview of mass communication theory and effects research. The course is designed to provide students with a broad understanding of the media industry and professions in the mass media. CREDIT: THREE SEMESTER HOURS.

               

COM 111: INTRODUCTION TO MASS COMMUNICATION THEORY. This course is designed to familiarize the student with various theories of mass communication. Students will understand the evolution of theories in mass communication and discover how theories of mass communication apply to everyday life. CREDIT: THREE SEMESTER HOURS.

 

COM 112: BASIC NEWS WRITING. This course will introduce students to the basic concepts of news writing for print and electronic media. The course will equip the students with skills needed in understanding the principles, differences, and similarities in writing for print and electronic media. CREDIT: THREE SEMESTER HOURS.

 

COM 113: VOICE AND DICTION. The purpose of this course is to prepare students to work in the media industry by improving specific communication skills. Vocal weaknesses will be evaluated and students will be provided the necessary tools help improve their speech patterns and voices. Students will be introduced to the International Phonetic Alphabet and will practice skills by engaging in mock communication exercises related to Mass Communication. Co-requisite: SPE 101. CREDIT: THREE SEMESTER HOURS

 

COM 114: MULTIMEDIA WORKSHOP. This course is designed to give students training and experience in recognizing and gathering information worthy of news and feature stories as well as the art of reporting, content, including video and still photography, for the students media website will be incorporated in the class. Course work will also be used to produce the student newspaper and other student media projects. CREDIT: THREE SEMESTER HOURS

 

COM 115: REPORTING: PRINCIPLES AND PRACTICES. This course is designed to give students training and experience in recognizing and defining news, news gathering and news writing. Course work will be used for the student newspaper and other student media projects. CREDIT: THREE SEMESTER HOURS

               

COM 211: RESEARCH AND WRITING IN MASS COMMUNICATION. The purpose of this course is to assist the student in understanding research and writing as it relates to the field of mass communication. Students will investigate work by scholars in the field and will also be introduced to the tools needed in order to conduct their own research and write the results. This course prepares the student for further study within the department, for the senior project, and for study beyond the Bachelor’s degree in mass communication. . Prerequisites COM 101, 111, & 112. CREDIT: THREE SEMESTER HOURS.

               

COM 212: MEDIA ETHICS AND SOCIAL RESPONSIBILITY. This course is a survey of the ethical aspects of the mass media. The course prompts students to consider their roles as media practitioners and the ethical issues that arise. Prerequisites COM 101, 111, & 112. CREDIT: THREE SEMESTER HOURS.

 

COM 311: MASS COMMUNICATION LAW. This course is a general study of legal history and the application of specific laws as they apply to the mass media in the Unites States. Issues such as libel, invasion of privacy, indecency, obscenity, etc., will be investigated through the course. Offered once per year in alternate odd years. Prerequisites COM 101, 111, 112, 211. CREDIT: THREE SEMESTER HOURS.

 

COM 312: GRAPHICS FOR PROMOTIONAL MEDIA. This course will assist the student in developing skills in evaluating the use of graphics for promotional media in mass communication. The student will learn how to critically examine the needs of a particular campaign and analyze the visual components necessary for the communication of the message. Prerequisite: COM 101, COM 111, COM 112. CREDIT: THREE SEMESTER HOURS.

 

COM 313: PHOTOGRAPHY FOR THE MASS MEDIA. This course will teach students about the basics of still photography for use in mass communications, with emphasis on advertising, public relations, journalism and broadcasting. The latest digital photographic techniques will be employed, including digital still cameras and digital darkroom software. This course also focuses on how mass communication professionals make their own photographs suitable for publication in newspapers, magazines and other publications. Prerequisites: COM 101, COM 111, COM 112, 312. CREDIT: THREE SEMESTER HOURS.

 

COM 411: INTERNSHIP. Upon completion of all other core requirements and requirement for the emphasis area, students will work for a professional mass media organization under the direction of the instructor and the guidance of media personnel. This course may be taken twice. CREDIT: THREE SEMESTER HOURS. Prerequisites: All 100, 200 and 300 level courses.

               

COM 314: PERSUASION. This course examines the theoretical aspects of persuasion in the media. Students will be introduced to theory, principles and tactics by which persuasive messages are developed and conveyed. Additionally, students will gain the ability to recognize and critically analyze persuasive attempts in the media. Prerequisites: COM 101, 111, 112, 211. CREDIT: THREE SEMESTER HOURS.

               

COM 412: MASS MEDIA IN SOCIETY. This course will encourage the students to think critically about the role and the impact of the media in contemporary society by examining the media industry, media content, media consumption and emerging technologies. Additionally, students will consider controversial issues surrounding the mass media. Prerequisites: COM 101, 111, 112, 211. CREDIT: THREE SEMESTER HOURS.

COM 413: SEMINAR IN MASS COMMUNICATION. This is a special topics course which will explore current issues in mass communication. Topics will alternate each time the course is offered. Prerequisites: COM 101, 111, 112, 211. CREDIT: THREE SEMESTER HOURS.

 

 

COURSE DESCRIPTIONS: JOURNALISM

 

                COJ 211: REPORTING: PRINCIPLES AND PRACTICES. This course is designed to give students training and experience in news gathering, evaluation, news writing, and reporting. Some course work will be used for the student newspaper. Prerequisites: COM 101, COM 111, COM 112. CREDIT: THREE SEMESTER HOURS.

               

COJ 212: EDITING: PRINCIPLES AND PRACTICES. This course centers on the editing process and how it relates to overall newspaper organizations. Students will gain experience in editing for the print media and the students newspaper. Prerequisites: COM 101, COM 111, COM 112, and COJ 211. CREDIT: THREE SEMESTER HOURS.

               

COJ 311: SPECIALIZED AND FEATURE WRITING. This course is designed to give students the opportunity to develop writing and reporting skills for the newspaper and magazine medium. Specialized reporting and writing skills will be explored in the areas of human interest, religion, public affairs, and other styles of feature stories. Prerequisites: COM 101, COM 111, COM 112, COJ 211, COJ 212. CREDIT: THREE SEMESTER HOURS.

 

 

COURSE DESCRIPTIONS: PUBLIC RELATIONS

 

 COP 111: PRINCIPLES OF PUBLIC RELATIONS. This course will introduce students to the theory and practice of public relations, its functions within organization, its impact on the public, and its function in society. Students will gain an understanding of the evolution of public relations, the roles and responsibilities of practitioners, and the issues and trends that help to shape the practice. CREDIT: THREE SEMESTER HOURS.

 

COP 211: PUBLIC RELATIONS WRITING. This course will introduce students to the different writing, message dissemination, and media networks. It stresses designing, editing, and distributing written materials used in the public relations practice. This course is also designed to help students develop the writing and editing skills necessary to succeed in public relations. Students will create effective, strategy-based public relations materials in a variety of formats, for an existing business or organization in the community. This course is also designed to have the students think critically about current events, including disasters natural and manmade, and how they relate to public relations practice. It will explain the requirements of the media and how to best incorporate the media to the advantage of the organization, and the importance of sensing what will make the strongest visual or textual impact. Prerequisites: COM 101, COM 111, COM 112, COP 111. CREDIT: THREE SEMESTER HOURS.

               

COP 311: PUBLIC RELATIONS CASE STUDIES. This course employs case method approaches to give students experiences in program planning, managerial analysis, and program administration. Students will apply decision theory and management theories to public relations strategic planning. Prerequisites: COM 101, COM 111, COM 112, COP 111, COP 211. CREDIT: THREE SEMESTER HOURS.

               

COP 312: PUBLIC RELATIONS CAMPAIGNS. This course is designed to give the students experience in independently planning public relations campaigns. The course will encompass an in-depth review of the phases and steps involved in creating public relations campaigns including, research, planning, implementation, and evaluation. Prerequisites: COM 101, COM 111, COM 112, COP 111, COP 211, COP 311. CREDIT: THREE SEMESTER HOURS.

 

COURSE DESCRIPTIONS: ADVERTISING

 

COA 111: PRINCIPLES OF ADVERTISING. This course is a survey of the field of advertising and its role in society. The topics include history, law, ethics, social dynamics, economic implications, and basic elements of advertising campaigns. Students will become familiar with the process of advertising. CREDIT: THREE SEMESTER HOURS.

               

COA 211: COPY AND LAYOUT. This course provides the creation and production of advertising messages for various media, including publication, broadcast, outdoor, and direct mail. Prerequisites: COM 101, COM 111, COM 112, COA 111. CREDIT: THREE SEMESTER HOURS.

               

COA 311: MEDIA PLANNING FOR ADVERTISING. This course will cover planning, implementation and evaluation of media objectives and strategy in advertising. This includes media characteristics and limitations, budgeting, and evaluation of media strategies. Prerequisites: COM 101, COM 111, COM 112, COA 111, COA 211. CREDIT: THREE SEMESTER HOURS.

               

COA 312: ADVERTISING CAMPAIGNS. This course will assist the student in gaining a thorough understanding of the advertising campaign process from a marketing strategy, planning and media research to media, creative development, and budgeting. Prerequisites: COM 101, COM 111, COM 112, COA 111, COA 211, COA 311. CREDIT: THREE SEMESTER HOURS.

 

COURSE DESCRIPTIONS: RADIO AND TELEVISION BROADCASTING

 

COB 111: REPORTING I. This course prepares students to present for the broadcast media and emphasizes oral presentation, field reporting, audio and video recording techniques, news programming and other formats. CREDIT: THREE SEMESTER HOURS.

               

COB 112: REPORTING II. The focus of this course is on gathering and preparing news stories for presentation. This includes field reporting, editing and preparation of visual and aural elements, writing, producing, and performing for on-air presentation. Prerequisites: COM 101, COM 111, COM 112, COB 111. CREDIT: THREE SEMESTER HOURS.

               

COB 211: RADIO AND TELEVISION PRODUCTION I. This course is an introduction to the key components of production for electronic media. Students will gain experience in basic audio production, basic television production, and computer skills for audio and video production. Students will also become familiar with terminology and concepts of production and participate in hands-on exercises to develop basic creative production skills. Prerequisites: COM 101, COM 111, COM 112, COB 111, COB 112.CREDIT: THREE SEMESTER HOURS.

               

COB 212: RADIO AND TELEVISION PRODUCTION II. This course integrates the producer’s role and the structure of program design as they relate to day-to-day production operations. Prerequisites: COM 101, COM 111, COM 112, COB 111, COB 112, COB 211. CREDIT: THREE SEMESTER HOURS.

               

COB 311: RADIO AND TELEVISION PROGRAMMING. The purpose of this course is to provide students with an understanding of programming departments sin a broadcast station, understanding programming issues faced by different entities, and to evaluation audience appeals of television programs. Prerequisites: COM 101, COM 111, COM 112, COB 111, COB 112, COB 211, COB 212. CREDIT: THREE SEMESTER HOURS.

 

 

COURSE DESCRIPTIONS: VISUAL ART AND SOCIAL PRACTICE

 

CAR 221: African American Art History. This course covers the history of the contribution of Black artists and artisans to the art and architecture of the United States from 1600 to the present. This course includes a research component that utilizes the Tougaloo Art Collection.  This course is cross-listed with ART 221 African American Art History. This course is cross-listed with the Art Department at Brown University. Prerequisites: COM 101, COM 111 & COM 112. CREDIT: THREE SEMESTER HOURS.

CAR 202: Critical Theory in Art. This course is a contemplative study of describing, interpreting, evaluating, and theorizing about works of art for the purpose of increasing understanding and appreciation of art and its role in society. A question-centered approach will be used to investigate art, artists, audiences, and the assumptions about art and its role in society. Students will examine the nature, meaning and value of art from an aesthetic point of view.  This course is cross-listed with ART 202 Aesthetics and Art Criticism. Prerequisites: COM 101, COM 111, COM 112 & CAR 221. CREDIT: THREE SEMESTER HOURS.

CAR 203: Social Sculpture. This studio based course takes its name from artist Joseph Beuys a post WWII German artist.  Social Sculpture is concerned with the generation of ideas and how these ideas connect to the social milieu of the times.  Social Sculpture is interdisciplinary and cross media in scope.  Students are charged with the creation of works that explore form and media using a range of modeling and construction methods. Prerequisites: COM 101, COM 111, COM 112, CAR 221 & CAR 202. CREDIT: THREE SEMESTER HOURS.

CAR 204: Video Discourse. An engaging discourse/praxis-based course exploring the role of cell phone videos, music videos, and art-based videos as a tool in the formation of contemporary global democracies. Students are exposed to how social movements; artists and the quotidian citizenry employ videos to address injustices. Students are charged within this course to work collaboratively in the creation of a series of video shorts that address change within their environments.  Prerequisites: COM 101, COM 111, COM 112, CAR 221, CAR 202 & CAR 203. CREDIT: THREE SEMESTER HOURS.

 

COURSE DESCRIPTIONS: PERFORMANCE

 

CPF 111: Fundamentals of Acting. This class will build the foundation for acting through exercises for physical awareness that complement the work of the voice and body. This class is an introductory acting technique course using scene study and improvisations. (Including rehearsal and performance) This course is designed to familiarize students with many voice, movement and acting exercises and techniques that are necessary in developing the total instrument of the actor. (Performance study). Students will demonstrate scene work that explores the relationship between behavior and social justice. Prerequisites: COM 101, COM 111 & COM 112. CREDIT: THREE SEMESTER HOURS.

CPF 211: Critical Writing for Performance and Performance Studies. This course introduces vocal technique and movement that promotes grander sensory awareness of the entire body. Students will explore their own creativity, consider various processes involved with scriptwriting, improvisation and basic breathing and vocal technique, develop dependable movement terminology, and experience essential performance methods/systems. Students will practice scene work that explores the relationship between behavior and social justice. Prerequisites: COM 101, COM 111, COM 112 & CPF 111. CREDIT: THREE SEMESTER HOURS.

CPF 311: Acting for the Camera. This course exposes students to a hands-on experience in capturing an actor’s on-camera performance as well as the writings. Students will demonstrate the course components in the technique of acting on camera: differentiating the differences between your “type” and your “brand.’ Also, Students will learn stage performance adaptation for the camera, monologue and scenes, theatrical and commercial audition techniques, and creating an acting reel demo scene. Monologue and scene rehearsals are mandatory, which includes in-class assigned readings and discussions of playback and evaluations of recorded on-camera performances and writing. Prerequisites: COM 101, COM 111, COM 112, CPF 111 & CPF 211. CREDIT: THREE SEMESTER HOURS.

CPF 411: Stage Performance. This course is introduces students to Theatre Production. Students in theatre program are expected to participate fully in department productions (as a performer or doing back-stage work in at least two productions. This performance is designed to enhance the student’s theatrical knowledge by providing hands-on experience in several areas of theatre production. Students are expected to participate fully in the life of the production by either performing in or doing back-stage work per semester’s productions. (Stage management, crew, front of house/ushers, box office, performers, sound, lights, set design, costume/makeup, publicity/recruitment) The audition process provides invaluable learning opportunities. Therefore, students are required to attend general auditions at the beginning of each academic semester and to audition for each departmental production to gain auditioning experience. The practicality of the staged reading in plays is addresses by giving students an opportunity to participate in a fully staged reading of a stage play.  Students will audition for each reading.  Two public performances will be held each year. Prerequisites: COM 101, COM 111, COM 112, CPF 111, CPF 211 & CPF 311. CREDIT: THREE SEMESTER HOURS.