Core Courses (COM)

COM 101: Introduction to Mass Communications

This course is a survey of the development and the operation of print and electronic media including an overview of mass communication theory and effects research. The course is designed to provide students with a broad understanding of the media industry and professions in the mass media.

Credit: 3 Semester Hours

COM 111: Introduction to Mass Communications Theory

This course is designed to familiarize the student with various theories of Mass Communication. Students will understand the evolution of theories in Mass Communication and discover how theories of mass communication apply to everyday life.

Credit: 3 Semester Hours

COM 112: Basic News Writing

This course will introduce students to the basic concepts of news writing for print and electronic media. The course will equip the students with skills needed in understanding the principles, differences, and similarities in writing for print and electronic media.

Credit: 3 Semester Hours

COM 113: Voice and Diction

The purpose of this course is to prepare students to work in the media industry by improving specific communication skills. Vocal weaknesses will be evaluated and students will be provided the necessary tools to help improve their speech patterns and voices. Students will be introduced to The International Phonetic Alphabet and will practice skills by engaging in mock communication exercises related to Mass Communication.

Credit: 3 Semester Hours

COM 211: Research and Writing in Mass Communication

The purpose of this course is to assist the student in understanding research and writing as it relates to the field of Mass Communication. Students will investigate work by scholars in the field and will also be introduced to the tools needed in order to conduct their own research and write the results. This course prepares the student for further study within the department, for the senior project, and for study beyond the Bachelor's degree in Mass Communication.

Credit: 3 Semester Hours

COM 212: Media Ethics and Social Responsibility

This course is a survey of the ethical aspects of the mass media. The course prompts students to consider their roles as media practitioners and the ethical issues that arise.
Prerequisites: COM 101, COM 111, COM 112, COM 211

Credit: 3 Semester Hours

COM 311: Mass Communication Law

This course is a general study of legal history and the application of specific laws as they apply to the mass media in the United States. Issues such as libel, invasion of privacy, indecency, obscenity, etc. will be investigated through the course.
Prerequisites: COM 101, COM 111, COM 112, COM 211

Credit: 3 Semester Hours

COM 312: Photography for the Mass Media

This course will teach students about the basics of still photography for use in Mass Communications, with emphasis on advertising, public relations, journalism, and broadcasting. The latest digital photographic techniques will be employed, including digital still cameras and digital darkroom software. This course also focuses on how Mass Communication professionals make their own photographs suitable for publications in newspapers, magazines and other publications.
Prerequisites: COM 101, COM 111, COM 112

Credit: 3 Semester Hours

COM 313: Graphics for Promotional Media

This course will assist the student in developing skills in evaluating the use of graphics for promotional media in Mass Communication. The student will learn how to critically examine the needs of a particular campaign and analyze the visual components necessary for the communication of the message.
Prerequisites: COM 101, COM 111, COM 112

Credit: 3 Semester Hours

COM 411: Internship

Upon completion of all other core requirements and requirements for the emphasis area, students will work for a professional mass media organization under the direction of the instructor and the guidance of media personnel.

Credit: 3-6 Semester Hours

COM 412: Persuasion

This course examines the theoretical aspects of persuasion in the media. Students will be introduced to theory and principles of persuasion and tactics by which persuasive messages are developed and conveyed. Additionally, students will gain the ability to recognize and critically analyze persuasive attempts in the media.
Prerequisites: COM 101, COM 111, COM 112, COM 211

Credit: 3 Semester Hours

COM 413: Mass Media in Society

This course will encourage students to think critically about the role and the impact of the media in contemporary society by examining the media industry, media content, media consumption, and emerging technologies. Additionally, students will consider controversial issues surrounding the mass media.
Prerequisites: COM 101, COM 111, COM 112, COM 211

Credit: 3 Semester Hours

COM 414: Seminar in Mass Communication

This is a special topics course which will explore current issues in Mass Communication. Topics will alternate each time the course is offered.
Prerequisites: COM 101, COM 111, COM 112, COM 211

Credit: 3 Semester Hours

Journalism Courses (COJ)

COJ 111: Journalism Workshop

Under the direction and guidance of the instructor, the students enrolled in this course will produce the student newspaper, The Harambee. This is a one hour course. The course may be taken up to four times for credit. Students in the Journalism emphasis area are required to register for the course at least three semesters.

Credit: 1 Semester Hour

COJ 211: Reporting: Principles and Practices

This course is designed to give students training and experience in news gathering, evaluation, news writing and reporting. Some course work will be used for the student newspaper.
Prerequisites: COM 101, COM 111, COM 112, COM 211
Co-requisite: COM 212

Credit: 3 Semester Hours

COJ 212: Editing: Principles and Practices

This course centers on the editing process and how it relates to overall newspaper organizations. Students will gain experience in editing for the print media and the student newspaper.
Prerequisites: COM 101, COM 111, COM 112, COM 211, COJ 211

Credit: 3 Semester Hours

COJ 311: Specialized and Featured Writing

This course is designed to give students the opportunity to develop writing and reporting skills for the newspaper and magazine medium. Specialized reporting and writing skills will be explored in the areas of human interest, religion, public affairs, and other styles of feature stories. Students enrolled in this course will work collectively to design a magazine or newspaper.
Prerequisites: COM 101, COM 111, COM 112, COM 211, COJ 211, COJ 212

Credit: 3 Semester Hours

Public Relations Courses (COP)

COP 111: Principles of Public Relations

This course will introduce students to the theory and practice of public relations, its functions within organizations, its impact on the public, and its function in society. Students will gain an understanding of the evolution of public relations, the roles and responsibilities of practitioners, and the issues and trends that help to shape the practice.

Credit: 3 Semester Hours

COP 211: Public Relations Writing

This course will introduce students to the different writing, message dissemination, and media networks. It stresses designing, editing, and distributing written materials used in the public relations practice.
Prerequisites: COM 101, COM 111, COM 112, COP 111
Co-requisite: COM 211

Credit: 3 Semester Hours

COP 311: Public Relations Case Studies

This course employs case method approaches to give students experience in program planning, managerial analyses, and program administration. Students will apply decision and management theories to public relations strategic planning.
Prerequisites: COM 101, COM 111, COM 112, COM 211, COP 111, COP 211

Credit: 3 Semester Hours

COP 312: Public Relations Campaigns

This course is designed to give the students experience in independently planning public relations campaigns. The course encompasses an in-depth review of the phases and steps involved in creating public relations campaigns including: research, planning, implementation, and evaluation. Students enrolled in this course will work collectively to design a public relations campaign.
Prerequisites: COM 101, COM 111, COM 112, COM 211, COP 211, COP 211, COP 311

Credit: 3 Semester Hours

Advertising Courses (COA)

COA 111: Principles of Advertising

This course is a survey of the field of advertising and its role in society. The topics include history, law, ethics, social dynamics, economic implications, and basic elements of advertising campaigns. Students will become familiar with the process of advertising.

Credit: 3 Semester Hours

COA 211: Copy and Layout

This course deals with the creation and production of advertising messages for various media, including publication, broadcast, outdoor, and direct mail.
Prerequisites: COM 101, COM 111, COM 112, COA 111
Co-requisite: COM 211

Credit: 3 Semester Hours

COA 311: Media Planning for Advertising

This course will cover planning, implementation and evaluation of media objectives and strategy in advertising. This includes media characteristics and limitations, budgeting, and evaluation of media strategies.
Prerequisites: COM 101, COM 111, COM 112, COM 211, COA 111, COA 211

Credit: 3 Semester Hours

COA 312: Advertising Campaigns

This course will assist the student in gaining a thorough understanding of the advertising campaign process from a marketing strategy for media, creative development, and budgeting. Students enrolled in this course will work collectively to design an advertising campaign.
Prerequisites: COM 101, COM 111, COM 112, COM 211, COA 211, COA 211, COA 311

Credit: 3 Semester Hours

Radio and Television Broadcasting (COB)

COB 111: Reporting I

This course prepares students to present for the broadcast media and emphasizes oral presentation, field reporting, audio and video recording techniques, news programming and other formats.
Prerequisites: COM 101, COM 111, COM 112
Co-requisite: COM 211

Credit: 3 Semester Hours

COB 112: Reporting II

The focus of this course is on gathering and preparing news stories for presentation. This includes field reporting, editing and preparation of visual and aural elements, writing, producing, and performing for on-air presentation.
Prerequisites: COM 101, COM 111, COM 112, COM 211, COB 111, COB 112

Credit: 3 Semester Hours

COB 211: Radio and Television Production I

This course is an introduction to the key components of production for electronic media. Students will gain experience in basic audio production, basic television production, and computer skills for audio and video production. Students will also become familiar with terminology and concepts of production and participate in hands-on exercises to develop basic creative production skills.
Prerequisites: COM 101, COM 111, COM 112, COM 211, COB 111, COB 112

Credit: 3 Semester Hours

COB 212: Radio and Television Production II

This course integrates the producer’s role and the structure of program design as they relate to day-to-day production operations.
Prerequisites: COM 101, COM 111, COM 112, COM 211, COB 111, COB 112, COB 211

Credit: 3 Semester Hours

COB 311: Radio and Television Programming

This course provides students with an understanding of programming departments in a broadcast station and the issues faced by different entities. Students enrolled in this course will collectively create a radio and television program.
Prerequisites: COM 101, COM 111, COM 112, COM 211, COB 111, COB 112, COB 211, COB 212

Credit: 3 Semester Hours